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Bence Badinszky and Boti Varsányi in the Make It Easy! office in Budapest
Bence and Boti in our Budapest office
Our story

Shopify-focused app builders from Hungary.

Easy by design. Our mission is to simplify everyday commerce for Shopify merchants worldwide with easy-by-design Shopify apps.

Founded in 2023 by Bence Badinszky, our company has been built from the very beginning together with Boti Varsányi. Bence is the founder and CEO, leading partnerships and marketing, while Boti is a key business partner and Head of Product, leading product development.

Our headquarters and development center are located in Budapest, Hungary.

  • Bence BadinszkyFounder & CEO
  • Boti VarsányiHead of Product